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ChickRx is designed by twenty something women for twenty something women. The site is dedicated to providing valuable health related information in a way that is fun and engaging. Users can learn about numerous topics and issues that many women in this age group want to know about. Topics covered include sex and gynecology, fitness and nutrition, dermatology, general health, emotional health, and relationships. The site presents an enlightening way for young women to learn more about their bodies and the many changes and problems that can come with it.

Ever since it was created, ChickRx was designed to be a main go-to site for young women with health related questions. The tone has remained lighthearted and interesting to spice up the content and make learning about many health concerns an engaging process. Today, ChickRx still does this with a modern chic design and a wealth of valuable information for women.

ChickRx is not like every other health-related website on the internet. Very few sites are dedicated to this demographic, with most geared towards older women or children. The way ChickRx approaches each topic is another benefit to its helpful nature. Users can enjoy while they learn about various health concerns. The site also allows users to register for added features, and reassuringly lets visitors know they will be logged in anonymously so that their health curiosities remain undisclosed.

ChickRx is truly a female website, with a lot of vibrant pink and a chic style. The site presents a lot of information however does so in an organized manner so the reader does not feel overwhelmed. Five general categories make it easy to shorten the journey to health enlightenment, as well as a search tool for instant location of articles on a specific topic. ChickRx’s website design helps invite its twenty something demographic in a way that is not intimidating or boring.

A new visitor that wants to sign up for ChickRx can click on the grey “Sign Up” link at the top right hand corner of the homepage. The visitor will be directed to the registration form, which asks for an email address, username, password, date of birth and zip code. Users must be at least eighteen years of age to register for ChickRx. An income level is also requested. After clicking the pink “Submit” button, the user is redirected to the homepage. A pop up box informs the new user that a verification email has been sent to the address they provided and must be clicked to complete registration.

All users can search for answers to their health related questions on ChickRx for free. The site offers a lot of information, but no other services that would really warrant a fee, especially considering how many other similar sources are available. The zero price tag makes ChickRx even more enticing for anyone on a tight budget, such as college students.

Just about any twenty something woman that has health questions can appreciate what ChickRx has to offer. Users can easily navigate the site and find answers to pressing questions at no cost. The free to use format makes the site accessible for anyone regardless of income level or status. ChickRx serves its target demographic well by supplying relevant health information in a way that is fun.

• Anonymous login so no one knows who is searching for what information
• Easy to locate search tools for simply browsing of the site
• Most viewed, most commented, and newest highlights
• An ask the Rxperts (experts) area that allows users to pose their questions
• Celeb Rx feature that highlights various celebrities and health related topics that relate to them

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